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Entrepreneur . Educator . Public Speaker



David Thurston Pulp Riot




I'm best known for being the Founder and CEO of Pulp Riot, a professional hair color line that is sold in 33 countries. The company took off like a rocket ship and in May 2018, L'Oreal acquired Pulp Riot. I continued to serve as the CEO for 3 more years, until June 2021.


Being the CEO of a successful hair color company was an awesome gig, but I feel like I have more to accomplish in my life. I think of Pulp Riot as an album I wrote.  I've been blessed to perform the Pulp Riot songs on stages across the world, and it's became my comfort zone. Deep inside, I know I have another album to create, and I'm looking forward to getting back into the recording studio. What will the album be? Right now, I don't know, and that's okay.


For at least the next year, I plan on collaborating with interesting people on cool projects, traveling the world, and trying new things that get me outside my comfort zone.

I'm often invited to give keynote presentations at events. My lectures typically aim to teach and inspire leaders using broadly applicable lessons I've learned on my journey to success, including lessons related to branding, social media, disruption, risk taking, entrepreneurship, and the digital revolution.  My presentations can be tailor made to any industry.

David Thurston Pulp Riot Hair Color


Subscribe to my podcast on iTunes or Google Podcasts 

My podcast is on temporary hiatus due to Covid.

Sometimes, I enjoy consulting other entrepreneurs and I occasionally invest in talented entrepreneurs with interesting business ideas.  And, from time-to-time I enjoy the opportunity to be a guest on a podcast. I even started my own podcast called "Zero Gravity Genius", but it's on temporary hiatus due to Covid.  

If you would like to have me speak at your event, be a guest on your podcast, or have an interesting business idea you want to collaborate on, send me a message.

I received an Economics degree from UCLA. I live in Los Angeles with my wife and business partner Alexis Thurston, and my two daughters, Bowie and Finley.

David Thurston LOreal Pulp Riot


David and Alexis Thurston Pulp Riot
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