David Thurston Pulp Riot
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Entrepreneur . Educator . Public Speaker



David Thurston Pulp Riot





David Thurston is an entrepreneur, educator, and beauty industry disrupter.  He is best known for being the Founder and CEO of Pulp Riot, a professional hair color line that is sold in 33 countries.  In May 2018, L'Oreal acquired Pulp Riot.  David remains in the CEO role.


David is also the owner of Butterfly Loft salon, a 4,300 square foot salon in Encino, the founder of the Butterfly Circus education team, and is the creator and host of the podcast series called "Zero Gravity Genius", which is a platform that David utilizes to discuss a wide array of topics with highly successful entrepreneurs, artists, and thought leaders, with an aim toward finding out why they’re successful, and to explore whether some of their habits and traits are shared with other guests.

David is often invited to speak at events.  His lectures typically aim to teach and inspire business leaders on the subjects of branding, social media, entrepreneurship and the digital revolution.


David received an Economics degree from UCLA. He lives in Los Angeles with his wife and business partner Alexis Thurston, and their two daughters.

Davd Thurston Butterfly Loft Salon Los Angeles Encino
David Thurston Pulp Riot Hair Color


David Thurston LOreal Pulp Riot


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David and Alexis Thurston Pulp Riot
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