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Entrepreneur . Educator . Public Speaker

David Thurston Pulp Riot

I'm the co-founder and CEO of Danger Jones, a hair color and fashion brand that launched on April 1st, 2023.  Danger Jones hair color is currently sold through a distribution network in 23 countries.  Our largest distributor is Cosmo Prof, with over 1400 professional beauty stores in North America.

I'm also the Co-Founder and Ex-CEO of Pulp Riot, a professional hair color line that L'Oreal acquired from us in 2018. I continued to serve as the CEO for 3 more years, until I left in June 2021.

I also own a salon in Los Angeles called Butterfly Loft, which is home to over 30 professional hairstylists.

I'm often invited to give keynote presentations at events. My lectures typically aim to teach and inspire leaders using broadly applicable lessons I've learned on my journey to success, including lessons related to branding, social media, disruption, risk taking, entrepreneurship, and the digital revolution.  My presentations can be tailor made to any industry.


Sometimes, I enjoy consulting other entrepreneurs and I occasionally invest in talented entrepreneurs with interesting business ideas.  And, from time-to-time I enjoy the opportunity to be a guest on a podcast.  If you would like to have me speak at your event or be a guest on your podcast, send me a message.  Please note, I'm unable to respond to all incoming messages.  I received an Economics degree from UCLA. I live in Los Angeles with my wife and business partner Alexis Thurston, and my two daughters, Bowie and Finley.

David and Alexis Thurston Pulp Riot
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At this busy time, I'm unable to respond to all messages.  I apologize in advance.

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