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Entrepreneur
Author
Film Producer
Public Speaker
Rebel

David Thurston Pulp Riot
About

I'm the co-founder and CEO of Danger Jones, a hair color brand that launched in 2023 and is now sold through a distribution network in 43 countries.   Our largest distributor is Cosmo Prof, with over 1400 professional beauty stores in North America.

I'm also the co-founder and CEO of Thurston Productions, a creative house that produces films, books, and  other cultural projects for the Danger Jones universe. We currently have 3 feature-length rock documentaries in production, including If These Walls Could Rock. We also just released the book I authored called, The Spiral Staircase, a manifesto about my entrepreneurial journey and the lessons I've learned. 

I'm also the Co-Founder and Ex-CEO of Pulp Riot, a professional hair color line that L'Oreal acquired from us in 2018. I continued to serve as the CEO for 3 more years, until I left in June 2021.

I also own a salon in Los Angeles called Butterfly Loft, which is home to over 30 professional hairstylists.

I'm often invited to give keynote presentations at events. My presentations can be tailor-made to any industry.

I received an Economics degree from UCLA. I live in Los Angeles with my wife and business partner Alexis Thurston, and my two daughters, Bowie and Finley.

ABOUT

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David and Alexis Thurston Pulp Riot
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At this busy time, I'm unable to respond to all messages.  I apologize in advance.

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